Mayor of Dubrovnik Mr Mato Franković and his deputy mayor Mrs Jelka Tepšić will join one of the most important tourist fairs in Europe – the ITB Destination Days. Live streaming of the fair is enabled on this link and the panel discussion live stream can be found here.

The ITB Destitnation Days are dedicated to the challenges and perspectives of international destination management. ‘Overtourism’, a key topic of the ITB Berlin Convention, will be illuminated in-depth in a series of sessions: Exclusive study results reveal the status quo of overtourism in Europe, mayors and tourism decision-makers from affected cities discuss possible solutions, and the president of the WTTC presents concepts for dealing with overtourism.

Using Berlin as an example, potentials and problems of a growing sharing economy will be shown. The subject of the Studiosus Talk will be how the flow of tourists is shifting and coming to Greece. Other informative findings include how important target groups like Chinese millennials can be won over through digital marketing strategies.
ITB Berlin convention is hosted by dr. David Ermen, Senior Manager Hospitality & Tourism Centre of Excellence EMEA, PricewaterhouseCoopers AG.